Performance-First DTC Growth
We Scale DTC Brands.
Scaling 6, 7 & 8 Figure E-Commerce DTC brands through paid ads + performance creative
Trusted by DTC brands across the US, UAE, Canada, Sweden & more.
Brands We've Scaled
Brands We've Scaled
In Their Words
Founders we've scaled, unscripted.
Messenger International
Mickey's Girl
EMP DJ
Mindfulness Exercises
Generations Home Care
Cenvar Roofing
Conscious Discipline
Ready to put your ad spend to work?
We review every application within 48 hours and only take on brands we know we can grow.
PROVEN RESULTS
Real Numbers.
Real Receipts.
Every result below is pulled straight from a client's dashboard — no rounding, no edits.
87%↑ Sales YoY
375%↑ Sales in 30 Days
66%↑ Profit YoY
95%Scale with Stable ROAS
$600kspend, 3.75 ROAS
79%↑ Spend w ↑ ROAS
467%↑ Sales In 30 days
91%↑ Sales YoY
Ready to put your ad spend to work?
We review every application within 48 hours and only take on brands we know we can grow.
WHAT WE DO
Three disciplines. One mission — measurable ROI.
We combine paid media, financial modelling, and performance creative because growing a DTC brand requires all three working together.
Paid Ads Management
Full-funnel paid media execution across Google and Meta — from tracking setup to daily optimisation and conversion rate improvement.
- Conversion & Event Tracking Setup
- Campaign Strategy & Structure
- Campaign Execution (Shopping / Search / YouTube)
- Keyword Research & Optimization
- Bid Strategy Management
- Audience Configuration & Segmentation
- A/B Testing & Dynamic Retargeting
- CRO Audit & Optimization
Financial Modelling & Forecasting
We work inside your numbers — not just your ad account. We model the economics of your brand so every decision is backed by defensible targets.
- P&L Assessment
- Contribution Margin (CM) Assessment
- EBITDA Forecasting
- CM3 Growth Strategy
- Cash Conversion Cycle Optimization
- BEROAS Calculations
- Goal Assessment & Target Setting
Performance Creative
Creative built to convert, not just look good. We develop angles, produce assets, and test systematically so your best ads keep getting better.
- Creative Strategy & Concepting
- Hook & Angle Development
- UGC & Ad Creative Production
- Static & Video Ad Production
- A/B Creative Testing
- Dynamic Retargeting Creative
Who You'll Work With
Meet Carlos, Founder of Uptown ROI
After 8+ years in digital marketing — managing over $100M in ad spend, inside agencies and in-house with growing brands — I kept seeing the same problem: agencies optimizing for metrics that looked good on paper but never translated into profitable growth.
So I built Uptown ROI with one mission: scale brands by focusing on the numbers that actually move the business. No vanity metrics, no confusing reports — just clear strategy built around revenue, profitability, and sustainable growth.
I'm based in San Diego with my wife, and we're about to welcome our first daughter. At the end of the day, business is about people — and great marketing should help great businesses grow.
- 8+ yrsin digital marketing
- $100M+ad spend managed
- San DiegoCalifornia
Let's Work Together
Ready to grow your brand?
Join the DTC brands we've scaled across the US, UAE, Canada, Sweden & more. One application — we'll take it from there.
We review every application within 48 hours and only take on brands we know we can grow.